ServiceNow

ServiceNow sells a cloud platform for digitizing and automating IT, employee, and customer service workflows, now infused with generative-AI assistants (Now Assist/Otto) that complete tasks across those workflows.

AI tierAI-poweredAI is real and material, but the business is not AI.
AI layerApplies AISells an outcome that AI powers.
In AustinOffice hereYear unknown

Why: ServiceNow's core business is enterprise workflow/ITSM software; generative AI (Now Assist/Otto) is a real, heavily-promoted embedded capability layered onto that platform rather than the reason the company exists, so it's AI-powered (not AI-native) and applies AI to sell workflow outcomes rather than selling AI/models/infra itself.

Austin office

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  • Austin office (via data.world acquisition)7000 N MoPac Expy, Ste 425, Austin, TX 78731Opening year unknown

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