Decide

Decide (formerly LockerDome) is an adtech company whose Decision Marketplace lets crowdsourced, competing machine-learning models make real-time ad-selection and impression-pricing decisions for brands and publishers in a cookieless world.

AI tierAI-nativeWould not exist without AI.
AI layerApplies AISells an outcome that AI powers.
In AustinNo public officeSince 2022

Why: Decide's core product (Decision Marketplace) is a marketplace of competing machine learning models that make real-time ad-selection and impression-pricing decisions -- the AI models are the product, and the ad outcome they render is what's sold, so it's AI-native and applies (sells an AI-powered outcome: ad decisions/pricing) rather than selling AI tooling itself.

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